Welcome back! So now that we’ve debunked the myth of vanity metrics, let’s talk about what actually works on Bluesky. It all comes down to one thing: understanding the algorithm and creating content that thrives within it.

Here’s a quick story for you: One of our clients—a mid-sized SaaS company—was struggling to gain traction on Bluesky. Their posts were getting a handful of likes here and there but weren’t driving any real engagement or leads. Then we helped them implement our secret formula for viral B2B content. The result? A single technical whitepaper generated over 214,000 engagements—and positioned them as an industry authority practically overnight.

So what’s the secret? It starts with understanding the three content archetypes that dominate Bluesky feeds:

First is Thought Leadership Content—posts that share unique insights or challenge conventional thinking in your industry. These are the posts that spark conversations and position you as a trusted expert.

Second is Community-Driven Content—content designed to engage specific interest groups within Bluesky’s decentralized communities. This could be a poll, a question, or even a case study tailored to a niche audience.

And finally, there’s Value-First Content—content that provides actionable tips, frameworks, or resources your audience can use immediately. Think templates, checklists, or how-to guides.

Now here’s where it gets interesting: not all content is created equal. Let me show you an example. On one side, we have a generic post about “trends in cybersecurity.” On the other side, we have a highly targeted post sharing “5 actionable steps for securing your SaaS platform in 2024.” Which one do you think performed better? The targeted post didn’t just generate more likes—it drove meaningful discussions in niche communities and led directly to qualified leads.

This is what we’ll teach you in this course: how to create content that resonates deeply with your audience AND works with Bluesky’s algorithm to maximize visibility and engagement.

In our next video, we’ll map out your 10X growth roadmap—a step-by-step plan to take you from silent observer to industry authority in just 60 days. Ready? Let’s dive in!