Hi there, I'm Phil. Let me ask you something—how do you measure success on Bluesky? Is it likes? Follows? Maybe even the number of reposts your content gets? If you’re nodding along, I’ve got some bad news for you: those vanity metrics might look good on paper, but they’re not driving real results. And here’s the kicker—92% of so-called "active" Bluesky accounts are completely ignored by executives and decision-makers. That’s right—ignored.

Why? Because engagement isn’t just about being seen; it’s about being relevant. Decision-makers don’t care about flashy posts or generic content—they care about insights that solve their problems, ideas that inspire action, and conversations that add value to their business. And if your Bluesky activity isn’t delivering that, it doesn’t matter how many likes or reposts you get—it’s not moving the needle.

Here’s where most people go wrong: they focus on creating content that appeals to everyone instead of targeting the right audience. They chase numbers instead of relationships. The result? A lot of noise and very little impact.

But here’s the good news: it doesn’t have to be this way. On Bluesky, there’s a 10X gap between average content performance and optimized content performance. That means with the right strategy, you can multiply your engagement and connect directly with decision-makers who matter most to your business.

In this course, we’ll show you exactly how to make that happen. You’ll learn how to shift your focus from vanity metrics to meaningful engagement—engagement that drives conversations, builds trust, and ultimately leads to conversions.

So if you’re tired of spinning your wheels and ready to start seeing real results on Bluesky, stick around. In our next video, we’ll break down the exact formula for creating viral B2B content that dominates Bluesky feeds. Trust me—you won’t want to miss it.