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    • Hyper-Personalized Campaigns for ROI Course Review
      Preview
    • The ABM Revolution: Why Traditional Marketing Fails (And How ABM 2.0 Changes Everything)
      Preview
    • Inside the ABM 2.0 Blueprint: How to Build Hyper-Personalized Campaigns That Convert
      Preview
    • Your Path to ABM Success: The Step-by-Step Blueprint for Measurable ROI
      Preview
    • What is ABM 2.0? Understanding the Evolution of Account-Based Marketing
      Preview
    • Why ABM Delivers Higher ROI Than Traditional Marketing Methods
      Preview
    • Identifying High-Value Accounts That Align with Your Business Goals
    • Building Cross-Functional Alignment Between Sales and Marketing Teams
    • Setting Measurable Objectives for Your ABM Campaigns
    • Understanding the Psychology of Personalization in B2B Marketing
    • Developing Tailored Value Propositions for Each Target Account
    • Creating Messaging Frameworks That Resonate with Key Stakeholders
    • Leveraging AI Tools to Scale Personalization Without Losing Quality
    • Writing High-Converting Emails and Ad Copy for ABM Campaigns
    • Template: "Personalized Messaging Framework Template"
    • Implementation Guide: "Crafting Tailored Value Propositions for Key Accounts"
    • Exercise: "Write a Personalized Email Sequence for One Target Account"
    • Choosing the Right Channels for Engaging High-Value Accounts
    • Designing Integrated Campaigns Across Email, Social Media, and Paid Ads
    • Leveraging LinkedIn for Account-Based Targeting and Outreach
    • Orchestrating Offline Tactics Like Events and Direct Mail in Your Strategy
    • Measuring Engagement Across Channels to Refine Your Approach
    • Template: "Multi-Channel Engagement Planner"
    • Implementation Guide: "Step-by-Step Guide to LinkedIn ABM Campaigns"
    • Exercise: "Design a Multi-Channel Campaign for One High-Potential Account"
    • Setting Up Analytics Dashboards to Track Key Metrics (Engagement, Pipeline Impact)
    • Using Intent Data to Identify Buying Signals from Target Accounts
    • A/B Testing Campaign Elements for Continuous Improvement
    • Optimizing Budget Allocation Based on Channel Performance
    • Reporting ROI to Stakeholders with Clear Attribution Models
    • Template: "ABM Analytics Dashboard Template"
    • Implementation Guide: "Using Intent Data to Optimize Campaigns"
    • Exercise: "Analyze Engagement Data from a Live Campaign and Identify Areas for Improvement"
    • Expanding Your ABM Program Beyond Initial Target Accounts
    • Building Playbooks for Repeatable Success Across Teams
    • Automating Workflows to Scale Personalization Efforts
    • Localizing Campaigns for Different Regions or Industries
    • Maintaining Consistency While Scaling Across Larger Teams
    • Template: "ABM Playbook Template for Scaling Efforts"
    • Implementation Guide: "Automating Personalization at Scale with AI Tools"
    • Exercise: "Develop a Playbook for Scaling Your ABM Strategy Across Teams"
    • Staying Ahead of Emerging Trends in Account-Based Marketing
    • Leveraging Predictive Analytics to Anticipate Market Changes
    • Continuously Improving Your ICP Based on Market Feedback
    • Strengthening Client Relationships Through Post-Sale Engagement Strategies
    • Avoiding Common Pitfalls That Derail Long-Term ABM Success
    • Template: "Future-Proof ICP Optimization Worksheet"
    • Implementation Guide: "Long-Term Client Retention Strategies with ABM"
    • Exercise: "Create a Quarterly Plan to Evolve Your ICP and Strengthen Client Relationships"

Master ABM 2.0 Before It Transforms B2B Landscapes

Account-Based Marketing is revolutionizing B2B strategies, with 87% of marketers reporting that ABM initiatives outperform other marketing investments (ITSMA). This surge is driven by advancements in AI and data analytics, enabling unprecedented levels of personalization and targeting accuracy.

Whether you're a marketer seeking higher ROI, a sales professional aiming for quality leads, or a business leader focused on revenue growth, this course equips you with the skills to lead in the ABM 2.0 era while others are still catching up.

FREE

Precision Targeting for Maximum Impact

In today's B2B landscape, 67% of marketers report higher ROI with Account-Based Marketing compared to other marketing initiatives (Alterra Group). Yet, many struggle with personalization at scale.

This course equips you with cutting-edge ABM 2.0 strategies to hyper-personalize your campaigns, align seamlessly with sales, and achieve 208% higher marketing-sourced revenue. Master the art of precision targeting and transform your marketing efforts from broad strokes to laser-focused engagements that truly convert.

Streamlined Sales for Maximum Efficiency

In today's B2B landscape, 67% of sales reps report spending up to one-third of their day on non-selling activities (Salesforce). This inefficiency significantly impacts bottom lines and team morale.

This course equips you with cutting-edge ABM 2.0 strategies to streamline your sales process, align seamlessly with marketing, and achieve up to 208% higher revenue from marketing-sourced leads. Master the art of precision targeting and transform your sales efforts from broad outreach to laser-focused engagements that truly convert.

Data-Driven Decisions for Measurable Growth

In the current B2B environment, 64% of marketing leaders don't trust their organization's marketing measurement for decision-making (Forrester). This lack of confidence in data significantly hinders strategic planning and resource allocation.

This course empowers you with the tools to implement data-driven ABM 2.0 strategies, enabling you to accurately measure marketing's impact on revenue and make informed decisions. Learn how to align sales and marketing efforts, optimize resource allocation, and achieve up to 208% higher ROI compared to traditional approaches, ensuring your organization stays ahead in the competitive B2B landscape.

What You Will Learn

  • Foundations of ABM 2.0

    Understand core concepts, benefits, and strategic implementation of Account-Based Marketing 2.0.

  • Target Account Selection & Prioritization

    Master techniques for identifying and prioritizing high-value accounts using data-driven approaches.

  • Hyper-Personalized Campaign Creation

    Learn to craft tailored messaging and content that resonates with decision-makers at target accounts.

  • Multi-Channel Engagement Strategies

    Develop effective strategies for engaging target accounts across various digital and traditional channels.

  • Sales & Marketing Alignment

    Implement frameworks for seamless collaboration between sales and marketing teams in ABM initiatives.

  • Data-Driven Optimization

    Learn to track key metrics, analyze campaign performance, and refine strategies for maximum ROI.

I'm Michael Bernzweig, the Founder of Software Oasis. Since 1998 - the same month Google launched - we have helped thousands of individuals enhance their tech knowledge.

At Software Oasis, we've been at the forefront of B2B marketing innovation since 1998. With over two decades of experience, we've helped more than 100,000 professionals succeed in digital marketing by delivering cutting-edge strategies tailored to emerging technologies.

The Account-Based Marketing 2.0 Blueprint builds on this legacy, offering the same proven methodologies that have transformed B2B marketing landscapes. From precision targeting to hyper-personalization, our expertise has driven those working on advancements in ABM, enabling 208% higher ROI compared to traditional approaches.

Our approach leverages state-of-the-art technologies and data-driven insights, achieving up to 91% higher deal close rates for ABM accounts (SiriusDecisions). Whether you're creating targeted campaigns for enterprise clients or aligning sales and marketing efforts, this course equips you with actionable skills backed by decades of B2B marketing innovation.

Join us to master ABM 2.0 and lead the way in transforming B2B marketing and sales strategies!

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Enroll Now

Software Oasis has been a leader in B2B marketing innovation since its founding in September 1998—the same month Google launched. With over two decades of expertise, we've helped more than 100,000 professionals succeed in digital marketing by delivering cutting-edge strategies tailored to emerging technologies.

This course equips you with the tools to lead in Account-Based Marketing 2.0, leveraging insights from our decades-long commitment to B2B marketing innovation. Whether you're building hyper-personalized campaigns for high-value accounts or aligning sales and marketing efforts for maximum impact, you'll gain actionable skills backed by Software Oasis's unmatched experience in ABM mastery.

What's included

  • Comprehensive Modules: Master ABM 2.0 with 6 in-depth modules, covering everything from foundations to advanced techniques.

  • 30+ Lessons: Dive into over 40 detailed lessons, breaking down complex ABM concepts into manageable, actionable steps.

  • Real-World Application: Learn to implement ABM 2.0 strategies in real-world scenarios, bridging the gap between theory and practice.

  • Future-Proofing Skills: Gain insights into emerging trends and techniques to stay ahead in the rapidly evolving field of Account-Based Marketing.

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Account-based Marketing 2.0 Blueprint: Hyper-Personalized Campaigns for ROI

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